We handle all marketing for this client, ensuring a unified brand experience. Our services include managing the website, communication strategy, media engagement, and lead generation. By collaborating closely with stakeholders, we align with business goals and drive success.

Provide strategic marketing guidance for a semiconductor security IC startup. Develop go-to-market strategies for the target markets. Advise on product positioning, competitive analysis, and channel strategies to drive growth in the specialized IC security sector.

We leveraged Google PPC, YouTube, LinkedIn, Programmatic Ads, and Paid Media to achieve exceptional engagement and brand exposure, surpassing client goals. Our strategic targeting enabled us to maximize reach and drive significant results for our clients.

Our team developed a strategic campaign framework, created high-quality content, managed syndication, and enabled follow-up through nurture campaigns. These efforts effectively positioned the client as a thought leader and increased engagement across various channels.

This asset showcased key components powering autonomous mobile robots: GPUs, SoCs, time of flight sensors, MEMS IMUs, motor drivers, VSLAM algorithms, and simulation tools. It also highlighted software, and data technologies that enable innovation in robotics and automation.

We created GitHub/GitLab experiences and demo videos for FPGA, microprocessor, and image processing systems. Our team audited demo software and documentation, including quick start and hardware reference guides, ensuring accurate steps and a smooth customer experience.

We produced eBooks showcasing hardware and software solution bundles for the industrial, healthcare, and retail sectors. By creating compelling content, we highlighted the unique features and benefits, effectively engaging audiences with clear narratives that drove action.

The brochure featured a range of SoCs, 5G modules, and development boards, as well as system on module (SOM) and single board computer (SBC) solutions from ecosystem partners. It also highlighted tools and software enablement to showcase the supplier's development stack.

Anion's content team produced a white paper on industrial low voltage motor drives featuring WBG technology. The white paper includes benchmark data comparing SiC and Si-based MOSFETs, emphasizing the benefits of SiC-based solutions in industrial LV motor drives.

This blog explored the evolution of AI and showcased the client’s AI hardware and services aimed at accelerating adoption. The post highlighted the crucial role of simulation tools in driving innovation, emphasizing the client’s expertise in this technology.

This case study detailing a customer’s successful shift from a hardware-focused to a software-centric business model included an interview with the end-user's CEO. The rich content was further leveraged to a white paper, an extended blog series and social media campaign.

With precise prospect targeting, effective keywords, compelling ad copy, and eye-catching creatives, this campaign delivered significant improvements across all key metrics, including increased web traffic, longer average time spent on pages, and enhanced overall engagement.

We targeted key accounts in the industrial sector using LinkedIn. By delivering personalized content, we ensured our messaging resonated with each account's specific needs, effectively increasing leads and facilitating further follow-up for enhanced engagement.

Activities included creation of promotional materials (registration page, flyers, emails, social posts, etc.), targeted outreach efforts, and attendee communication. Our web team also built post-event surveys to gauge attendee engagement and satisfaction.

The interactive Sales Learner Series increased team engagement and product knowledge. It featured learner modules with quizzes and real-world scenarios. Its success led the client to request a customer-facing version of the program, expanding its impact and reach.

Anion collaborated with the client to create content and supporting assets. We managed the entire project, identifying the right media partner and webinar platform, executing promotions, coordinating speaker engagement, and handling post-event follow-up effectively.

This automated, multi-step email campaign was crafted to keep prospects engaged and nurture them toward making a purchase decision. By delivering timely and relevant content, the campaign effectively guided prospects through the buyer's journey, encouraging conversions.

Strategy was developed to engage existing customers, re-engage dormant customers, and attract new prospective customers. Key deliverables included creation of content for customers and sales teams, content syndication, SEO optimization, Google PPC, and YouTube outreach.

Our YouTube paid promotional campaign resulted in a 700% (from 1,000 to 7,000 subscribers) increase in subscribers within six months. Leveraging our domain expertise, we targeted ads to specific audiences, boosting brand visibility and achieving quick results.

We collaborated with an event sponsor to create impactful marketing materials that enhanced their event presence. This included designing application-specific booth layouts, graphics, and a video to effectively showcase their services, maximizing brand visibility.

We designed a 3D vector graphic for a magazine cover featuring SiC solutions for e-mobility applications in the Bodo’s Power Systems Magazine. The cover showcased e-mobility across land, sky, water, and railway markets, highlighting the versatility of SiC technology.

We elevated trade show engagement by designing captivating displays. Our work included crafting content for dynamic video walls, creating voice and gesture-enabled interactive kiosks. These approaches kept visitors engaged and increased the time spent at the booth.

We were instrumental in updating client documentation after a recent spin-off. We rebranded over 220 datasheets to align with the new brand in under two months, ensuring a smooth transition and maintaining consistency across all materials during the rebranding process.

Successfully implemented Google Analytics to track key website performance metrics. These insights enabled the company to optimize messaging, content strategy, and outreach efforts, leading to enhanced engagement with target audiences across various platforms.

We produced detailed market research reports for industries like healthcare, robotics, drones, transportation, and aerospace. They provided insights into emerging market dynamics, sizing, growth areas, and target customer lists to enhance sales engagements.

We developed several GitHub/GitLab experiences and out-of-box demo videos for FPGAs, microprocessors, and image processing systems. Our team audits demo software and documentation, to ensure the accuracy of all steps and a smooth customer experience.

Provided comprehensive project management services including overseeing timelines, coordinating teams, managing resources, and ensuring alignment with business objectives. Our approach facilitated smooth collaboration and successful delivery of the project on time.