Be the premier provider of technical communications and go to market services to the semiconductor industry



Enable a world where technical communications are clear, concise and effective

Industry expertise

Over 80 years of combined industry experience

We believe that domain expertise and strong result-orientation are key ingredients for leading today’s product life cycle efforts. As the convergence of new technologies and new marketing paradigms is accelerated, semiconductor industry participants need assistance navigating the new media and technology landscapes. ​
​We are convinced that through our services we significantly elevate our customers’ daily activities by taking on analyses, go-to-market planning and channel marketing strategy. Our mission is to alleviate the tedium of analyses, generate relevant technical content, provide actionable insights and inform our customers’ approaches by using our marketing expertise.


Lalitha Oruganti
Founding Partner
​22+ years experience in US/EMEA
Worked at Arrow and Intel PSG
Masters in Electrical Engineering
Based in Charlotte, North Carolina
Each team member brings a unique area of expertise to collectively provide differentiated value to our customers.
– Lalitha

Vanda Everke
17+ years experience in EMEA
Worked at Intel and NXP
MBA Faculty-level curriculum in Finance,
Accounting and Marketing
Based in Munich, Germany
Stuart Mitchell
Engineering Lead
22 years experience
Worked at 3Com, Midtronics, Avnet
BS, Electrical Engineering
Based in Frankfurt, Germany

Sri Vidya
Automation Lead
12 years experience
​Ph.D. in Biochemistry
Based in Columbus, Ohio
Amrusha Nekkanti
Project Manager
4 years experience
B.Tech. in Computer Science
Based in Petaling Jaya, Malaysia

Maria Palumbo
Client Partner
10+ years experience
Worked at Avnet Electronics
​BS, Business Management
Based in Chicago, Illinois
Harini Sanjay
Content Lead
7 years of experience in Digital Marketing
MBA in Marketing
Based in South Brunswick, NJ
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