Be the premier provider of technical communications and go to market services to the semiconductor industry
Enable a world where technical communications are clear, concise and effective
Industry expertise

Over 80 years of combined industry experience

We believe that domain expertise and strong result-orientation are key ingredients for leading today’s product life cycle efforts. As the convergence of new technologies and new marketing paradigms is accelerated, semiconductor industry participants need assistance navigating the new media and technology landscapes.

We are convinced that through our services we significantly elevate our customers’ daily activities by taking on analyses, go-to-market planning and channel marketing strategy. Our mission is to alleviate the tedium of analyses, generate relevant technical content, provide actionable insights and inform our customers’ approaches by using our marketing expertise.


Lalitha Oruganti
Founding Partner
​22+ years experience in US/EMEA
Worked at Arrow and Intel PSG
Masters in Electrical Engineering
Based in Charlotte, North Carolina

Each team member brings a unique area of expertise to collectively provide differentiated value to our customers.


– Lalitha

Vanda Everke

17+ years experience in EMEA
Worked at Intel and NXP
MBA Faculty-level curriculum in Finance,
Accounting and Marketing
Based in Munich, Germany

Stuart Mitchell

Engineering Lead
22 years experience
Worked at 3Com, Midtronics, Avnet
BS, Electrical Engineering
Based in Frankfurt, Germany

Sri Vidya

Automation Lead
12 years experience
Ph.D. in Biochemistry
Based in Columbus, Ohio

Amrusha Nekkanti

Project Manager
4 years experience
B.Tech. in Computer Science
Based in Petaling Jaya, Malaysia

Maria Palumbo

Client Partner
10+ years experience
Worked at Avnet Electronics
​BS, Business Management
Based in Chicago, Illinois

Harini Sanjay

Content Lead
7 years of experience in Digital Marketing
MBA in Marketing
Based in South Brunswick, NJ