Mission
Be the premier provider of technical communications and go to market services to the semiconductor industry

Vision
Enable a world where technical communications are clear, concise and effective

Over 80 years of combined industry experience
We believe that domain expertise and strong result-orientation are key ingredients for leading today’s product life cycle efforts. As the convergence of new technologies and new marketing paradigms is accelerated, semiconductor industry participants need assistance navigating the new media and technology landscapes.
We are convinced that through our services we significantly elevate our customers’ daily activities by taking on analyses, go-to-market planning and channel marketing strategy. Our mission is to alleviate the tedium of analyses, generate relevant technical content, provide actionable insights and inform our customers’ approaches by using our marketing expertise.
MEET OUR TEAM
![]() |
Lalitha Oruganti
Founding Partner 22+ years experience in US/EMEA Worked at Arrow and Intel PSG Masters in Electrical Engineering Based in Charlotte, North Carolina |
![]() |
Each team member brings a unique area of expertise to collectively provide differentiated value to our customers. |
![]() |
– Lalitha |
![]() |
Vanda Everke
Partner 17+ years experience in EMEA Worked at Intel and NXP MBA Faculty-level curriculum in Finance, Accounting and Marketing Based in Munich, Germany |
![]() |
Stuart Mitchell
Engineering Lead 22 years experience Worked at 3Com, Midtronics, Avnet BS, Electrical Engineering Based in Frankfurt, Germany |
![]() |
Sri Vidya
Automation Lead 12 years experience Ph.D. in Biochemistry Based in Columbus, Ohio |
![]() |
Amrusha Nekkanti
Project Manager 4 years experience B.Tech. in Computer Science Based in Petaling Jaya, Malaysia |
![]() |
Maria Palumbo
Client Partner 10+ years experience Worked at Avnet Electronics BS, Business Management Based in Chicago, Illinois |
![]() |
Harini Sanjay
Content Lead 7 years of experience in Digital Marketing MBA in Marketing Based in South Brunswick, NJ |